The British Equestrian Federation (BEF) has today, 12 June, confirmed that it has signed agreements, with new partners Musto and FALPRO England, for the provision of human and equine athlete kit, in the build-up to 2020.
The contract with the British premium performance brand Musto will come into effect on 1 November 2017, with the senior equestrian teams kitted out for the first time in their team colours at the 2018 World Equestrian Games in Tryon.
Rug and saddle pad partner FALPRO England will be delivering core product to the senior teams at this year’s European Championships, with the full range also making its debut for next year’s WEG.
BEF Chief Executive, Clare Salmon says: “We are delighted to be able to develop new partnerships, with enhancements to previous arrangements, as we look to grow our commercial collaborations. For our human athletes, Musto’s professionalism and ambition is closely aligned with our desire to take our international performance to new levels. We look forward to using some of FALPRO’s products in the coming months and to revealing both partners’ team and supporter kit at the end of the year. We expect all the new kit to be inspiring to athletes and fans alike.
“I should also like to thank our current supplier, Toggi, for all its support over the past 12 years.”
Says Peter Smith, Chief Executive of Musto: “As a British company we’re proud to partner with the British senior equestrian team, and provide them with innovative kit solutions from Musto. Combining Musto’s industry leading technology with the British Equestrian Team’s world-leading experience in the saddle will, we hope, lead to a successful challenge for gold.”
A FALPRO England spokesperson commented; “FALPRO are extremely excited to be partnering and collaborating with the senior British Equestrian team which coincides with the FALPRO brand relaunch. We look forward to a long standing relationship, the beginning of a successful journey, in keeping with the classical and quintessential British heritage that FALPRO prides itself on.”