Longines announced as title sponsor for Blair 2015

7th Apr 2015

Blair Castle International Horse Trials is delighted to welcome Longines as title sponsor of the FEI European Eventing Championship 2015, to be held at Blair Castle in the Scottish Highlands from 10 – 13 September.

Longines is already an FEI Top Partner and by taking title sponsorship of the FEI European Eventing Championship 2015 the Swiss watchmaker is strengthening its association with one of the most thrilling equestrian disciplines and one of the most prestigious equestrian events in the eventing calendar for 2015.  

“To have attracted Longines as our title partner is extremely rewarding,” said Alec Lochore, Blair 2015 Event Director. “Longines has consistently shown its passion for equestrianism. It has recognised the symbiosis between a sport that requires precision and skill and its own equally traditional, skilful and precision-dependent brand. I look forward to working closely with the company in the months ahead.”

The Longines FEI European Eventing Championship 2015 follows closely on the heels of last year's highly popular Scottish-hosted Commonwealth Games. Ticket sales are very strong and ahead of expectations and with Longines commitment to be title partner the stage is set for a truly great sporting competition.

Sarah Troughton, Senior Trustee of The Blair Charitable Trust commented on the announcement, “Everyone at Blair Castle and Atholl Estates is extremely pleased to hear that Longines will be the title sponsor for the FEI European Eventing Championship 2015 at Blair Castle. We all look forward to working with their team to make this an exciting and memorable event”.

“We see this partnership as an excellent opportunity to strengthen our links with the equestrian world and with eventing in particular,” said Mr Juan-Carlos Capelli, Longines Vice-President and Head of International Marketing. “We are proud of our association with such a skilful sport, a sport which illustrates the core values of our brand, namely Elegance, Tradition, and Performance. We know that the Longines FEI European Eventing Championship 2015 at Blair Castle will be a great occasion and we look forward to playing a key role in ensuring its success.”

The Longines FEI European Eventing Championship 2015 at Blair Castle forms part of UK Sport’s major events programme, which is investing around £40million of National Lottery funding to bring up to 100 world-class events to Great Britain to help build a strong legacy from London 2012 and the Glasgow 2014 Commonwealth Games. The Championship is also supported by EventScotland, who have a longstanding relationship with the team at Blair Castle.

For more information visit the Blair 2015 website